If a user searches for something that you offer, do you want to sit quietly in the corner hoping your keyword research, page architecture and technical optimization is adequate? Or do you want to hope all that is adequate AND scream at the top of your lungs to Google that this is the site they need?
Google’s business platform has slowly transformed from a niche platform into a key strategy to increase your online visibility. With some of its latest additions, it’s offered up businesses new ways to communicate with customers by utilizing a whole range of features to help people find you and your products.
Summer isn't over yet, but despite that we had the opportunity to enjoy some beautiful Fall like weather up at Grandfather Mountain State Park recently working with Tanawha Adventures to photograph their Grandfurther 25k race.
When it comes to social media advertising, Facebook still reigns supreme, and running a successful ad campaign is vital to the success of any business, whether large or small. In fact, I'd say it's even more important for a small business, where resources are limited and competition is large, Facebook and other forms of social media represent some of the cheapest and most effective ways to reach your customers.