Utilize Google My Business to Rank Higher in Search Results
Google’s business platform has slowly transformed from a niche platform into a key strategy to increase your online visibility. With some of its latest additions, it’s offered up businesses new ways to communicate with customers by utilizing a whole range of features to help people find you and your products.
One of those features, Google Posts, has proven to be a key driver of increased search performance. Google Posts are short pieces of content, similar to what you’d post on social media, that you can use to help update your potential customers on current happenings or promote a product. The good thing about Google Posts is that they show up right on the sidebar of a search page, so they’re visible to anyone searching you.
New posts will stay active for 7 days before being archived, so it’s important to stay up to date and be active with your posts.
It’s a great opportunity to utilize a free resource to help boost your rankings as Google rewards users who are active on their My Business platform with increased search engine rankings. If you haven’t already, make sure you’ve claimed ownership of your Google My Business profile as listings are more often than not automatically created, then start engaging with the platform.
This great chart from Blog2Social goes over 5 tips to get more out of Google My Business and help your brand be visible online.