Digital Marketing Specialist - P/T
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
This is a part-time telecommuting position with flexible work hours and the opportunity to grow into full-time. Applicant must have a focus on the outdoor and tourism industries.
Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.
Desired Skills & Experience
Minimum Qualifications Bachelor’s degree or diploma in Graphics, Marketing, or Business related field.
2 years of experience in digital marketing.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven self-starter with a driven attitude capable of working on your own to get results.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media ad campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, & InDesign.
Experience with Wordpress developing preferred
Please send your resume to firstname.lastname@example.org