Press releases may seem out of date as they're not an advertisement, it's a way to promote your news. You're pitching ideas to publications and keeping your name in the mind of potential customers as well as the publication, so they'll think of you when they need your expertise.
One of the first key steps is to research potential publications that your target market reads. While everyone knows the big players, how about the smaller, niche publications that may have a lesser audience, but could provide a more targeted market at a fraction of the budget? We'll constantly stay on the lookout for the best avenue to get you the most bang for your buck.
We'll utilize experience to negotiate brand integration into the proper publications, pitching stories and providing expert knowledge so that when a relevant story is published, your voice is heard.